Our story
Often the most interesting journeys begin with small coincidences that turn into opportunities.
We were in Denmark for a trade fair. Between one commitment and another, evenings were spent together at a pub in the city.
During the final days of the fair, I was confined to my hotel room with pharyngitis. Despite my condition, I still went with the others to the usual pub each evening. The bartender, seeing my state, encouraged me to eat, although I had no appetite.
One evening he arrived with a steaming mug and said: "I understand, you don't feel like eating. Drink the ginger, you'll see, you'll feel better." I asked what ginger was, and he replied it was something plant-based. It immediately clicked that he was talking about zenzero... He advised me to drink it one sip at a time, without rushing.
At the first sip, I immediately realized that this beverage I had never tried before was working. I didn't understand how, or which part of my body it was affecting, but I felt something rising like relief connected to a surge of energy, as if someone had swept the house and opened the windows.
The next day I asked him to explain and give me the recipe: grated ginger, water, a slice of lime. When the water boils, add the ginger and let it steep for thirty minutes. Then add sugar.
That first contact with the product remained indelible. I spoke to my partner immediately, and from both of us came the desire to give that same experience to others. We deepened our knowledge of that rhizome and discovered an immense body of literature worldwide, and how billions of people consume it daily to maintain their wellbeing.
Tariba srl is the only single-product company: it deals exclusively with ginger rhizomes transformed into crystals, powders, purees, jams, and compotes. Many other companies, especially the dried fruit giants, sell ginger as part of an offering that includes thousands of other preparations.
Tariba has achieved supply chain integration on a single product, reinventing every aspect of the processing:
product selection (origin areas and consistency of active principles)
crystallization, puree, and powder processes fixed in proprietary protocols, attentive to product integrity
purity of components (on the label only: fresh ginger rhizomes and sugar, where present)
sealed and resealable packaging, designed to ensure product availability throughout the day
a consumer guarantee brand, "Il Regno di LU", has set a quality standard such that at the first taste the consumer can exclaim: "Ah! Now I understand. This is ginger!"
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